Your Partner In Business Travel
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Delta Business is many things: an all-encompassing travel program, a suite of meeting & events products, award-winning account support, the list goes on. But really, business travel professionals prefer Delta Business for one simple reason: the people. As the resident Delta Air Lines Global Sales copywriter, I helped re-introduce the brand as Your Partner In Business Travel. From here, I turned the tagline into a line device showcasing key brand differentiators. This was just the beginning.
What I brought to the table:
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Tagline exploration
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Web copy & content strategy
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Print & digital ad copy
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Brand video script
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Delta Business Seller playbook (please contact me directly if you'd like to see!)
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